Customer Analytics
From your invoices and orders we find your most valuable customers and those drifting away, with lists of who to contact.
From €490 / analysis
Request this serviceTempo · 12 months of invoices
230 customers · 46.2m L
27 customers worth ALL 5.1 million a year have stopped ordering.
Orders a year
today30 days12 months
Time since the last order. Each dot is a customer; the larger dots are those who buy more.
Most valuable34 customers
- Sales in 12 months
- 23.10 m L
- Share of the total
- 50%
- Days without an order, on average
- 9
Who they are
Bars and restaurants that order every two weeks and buy the whole range.
What to do
Keep one contact person for them and leave them out of general offers.
For this week
- Casa Mia26 orders, 2.4m L
- Hotel Bregu22 orders, 1.9m L
- Kafe MONO31 orders, 1.6m L
Loyal72 customers
- Sales in 12 months
- 13.86 m L
- Share of the total
- 30%
- Days without an order, on average
- 16
Who they are
They order regularly, but only coffee, without the filters and syrups.
What to do
Offer them the products other customers buy with their coffee.
For this week
- T-RENTEspresso Blend only, 14 orders
- Drita LivingEspresso Blend only, 12 orders
- Velvet Studiono filters since May
New28 customers
- Sales in 12 months
- 1.85 m L
- Share of the total
- 4%
- Days without an order, on average
- 21
Who they are
They placed their first order in the last three months.
What to do
Propose a regular supply after their second order.
For this week
- Hotel NORDfirst order on 12 October 2026
- Rexfirst order on 3 October 2026
- Rebeltwo orders since September
At risk27 customers
- Sales in 12 months
- 5.08 m L
- Share of the total
- 11%
- Days without an order, on average
- 58
Who they are
They ordered every two weeks and stopped more than a month ago.
What to do
Call them this week, starting with the largest.
For this week
- Bistro MUSE46 days without an order, was every 2 weeks
- Hotel OPALorders down 60% since August
- Klinika Lira52 days without an order
Lost69 customers
- Sales in 12 months
- 2.31 m L
- Share of the total
- 5%
- Days without an order, on average
- 170
Who they are
They haven’t ordered for over three months and bought little.
What to do
Contact only the 10 largest, with a single offer.
For this week
- Bar Bregu194 days without an order
- Kafe Vala221 days without an order
- Bar Drita163 days without an order
Bought together: Espresso Blend No. 7 and paper filters, on 41% of invoices.
The brands and figures in the example are imaginary.
Today
Sales look fine in total, but nobody notices when a good customer has stopped ordering.
With Astra
You see who brings in the most, who is drifting away, and you have the list of who to contact this week.
How it works.
- The exportUp to 12 months of invoices or orders from one source
- The groupsCustomers by value and frequency
- The linksProducts bought together
- The listsWho to contact, with a recommendation for each group
What you get.
- Customers by value and frequency
- Customers drifting away
- Products bought together
- Lists for campaigns and agents
- Recommendations
For distributors, online shops, clinics and salons.
Customer analysis
From €490/ analysis
Up to 12 months of invoices or orders from one source.
Request this serviceWhat we don’t do. You send exports with a customer identifier and purchase history. More sources or a monthly repeat are quoted separately.
Common questions.
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